Top 5 'News' Tips For Your Website

Did you know that you can create your own powerful media channels?  You don't have to rely on the 'traditional' media of newspapers, magazines, radio and television anymore.

Your website is one of the most powerful media channels at your disposal because it has such powerful communication and sales capabilities.  It's your online company portal and one of the functionalities you should consider using is the online newsroom.
A 'news' section on your website can be an area that's dedicated to promoting your corporate accomplishments to your target markets and to your key stakeholders. 

Here are Queenie's top 5 news tips for your website:
  1. Create a 'news' section on your website that highlights the recent achievements of your business
  2. Use the section to build credibility for your business, for example:¦ if you just won a contract, if one of your clients experienced great results from the work you did with them, you developed a new product or service etc etc.
  3. Include dates on this information so visitors know it's current
  4. Think fresh, fresh, fresh; make sure you keep this section up-to-date and contribute to it regularly (visitors will notice this and the search engines will love it!)
  5. Try to make the section as visual as possible by including photos, newspaper clippings, graphs etc, too much plain text will turn people off


A publication of Publicity Queen.

Publicity Queen is sooooo media savvy that it's the only publicity agency to develop and use TRUEpublicity - a powerful approach that encompasses both new and traditional media.

Publicity Queen is at the cutting edge of publicity strategy in Australia, let's put it this way:

  • Whose blog is subscribed to by other PR firms?
  • Who gets recommended to potential clients by journalists?
  • Who's on the first page of Google worldwide when you search on 'publicity'

That's right Publicity Queen, Australia's leading small business publicity agency.
 
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